Since Earthday was yesterday, I thought I would show you a short PSA I animated about recycling that was just starting to happen back in the 90's. I animated this on recycled paper, just to promote the cause. At the time, I was working at a large advertising agency in Chicago and had extra time to work on this short that I added to my demo reel.
I wanted to promote recycling without using talking characters like a glass bottle, plastic milk jug or a crumpled piece of paper. Instead, I came up with Atlas taking out the garbage and using recycling to lighten his load. The end result is entertaining and educational at the same time. What do you think?
I wanted to promote recycling without using talking characters like a glass bottle, plastic milk jug or a crumpled piece of paper. Instead, I came up with Atlas taking out the garbage and using recycling to lighten his load. The end result is entertaining and educational at the same time. What do you think?